Sep 18 2008

Conversion Tip: The Squeaky Wheel Gets The Sale

If you’ve been an IMC Insider for any length of time, you know that your website copy is the BIGGEST force you have to turn visitors into sales.

So it’s well worth the time needed to create a compelling headline… establish your credibility… present your offer… and nail down all your salescopy essentials. But after doing all that work, many people overlook one simple, but powerful technique that can make or break a sale at the last critical moment:

Ask for the order! Ask for the order! And then ask for the order again!

This “squeaky wheel” of salescopy is also called a call to action… and adding one to your existing sales pages (or email promotions or PPC ads or opt-in offers), can have a HUGE affect on your conversions.

In fact, marketing gurus have proven time and time again that you will increase your sales by at least 80% simply by asking for the order.

(Click here to see how IMC mentor Cijaye used one to improve conversions 100%.)

There are a number of ways to ask for the order… and if you’ve been following our proven salescopy formula, then you’ve already accomplished some of them. Transferring ownership is part of it. Creating urgency is part of it.

But at the very end of your salescopy, it is extremely important that you flat-out ASK your potential customers to buy from you, and tell them how.

Here are a few examples of simple, but direct, ways of asking for the order:

  • “Just click HERE to order NOW - Risk-free!”
  • “To order your copy today, along with your 5 FREE bonuses, click here now!”
  • “Click here now to take advantage of this limited time offer!”

In the moment of the “hard sell,” you will want to restate the strongest benefits and main selling points of your product or service. Then clearly direct your reader to your order form.

Without this direct approach to asking your customers for the order… they won’t be given that final nudge they need to pull out their credit card and start purchasing!

So speak up! Ask for the order… and watch your conversions multiply!

Visit Marketing Tips For More Tips To Help Your Online Business

Conversion Tip: The Squeaky Wheel Gets The Sale

Bookmark and Share

Sep 7 2008

Power Headlines To Increase Conversion

Professional copywriters know that All successful sales letters start the same way: with a compelling headline!

In fact, the headline is the most important element of your salesletter because it’s key to grabbing your readers’ attention — and keeping it! And you only have a matter of seconds to do this. If you don’t instantly excite, inspire and intrigue your audience, they’re unlikely to read on. So a headline can have a HUGE impact on sales.

But here’s a professional copywriting tip to help you grab your readers: Certain “power” words and phrases consistently outshine other words, and you can tailor these to the needs of your target audience — and have them scrambling to find out more!

When you sit down to write your next sales letter, try incorporating the following power words…

  1. Do You Struggle With…
  2. Discover…
  3. The Untold Secrets to Making…
  4. Who Else Wants to…
  5. 10 Ways to…
  6. Learn Exactly How…
  7. 7 Amazing Strategies to…
  8. Boost Your…
  9. A Guide to…
  10. Why Aren’t You…?
  11. If You Had Just One Opportunity to…
  12. If You Want to Learn How to…
  13. 7 Sure-Fire Tips For…
  14. How to Attract More…
  15. Uncover…
  16. How a “Regular Guy” from (Place)…
  17. Want to…?
  18. READ THIS: If You Are Truly Serious About…
  19. Do You Wish There Was An Easier Way to…
  20. Tips on…
  21. 8 Deadly (Insert Topic) Sins…
  22. Learn How to Start…
  23. How to Make Your…
  24. Are You At Risk of…?
  25. 3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
  26. Double Your…
  27. More Tips to Improve…
  28. Exposed for the First Time Ever…
  29. Learn the Secrets to Becoming…
  30. How to…
  31. Instant Strategies Anyone Can Use to…
  32. How to Find…
  33. 5 Big Reasons to…
  34. 10 Steps to…
  35. Tired of…
  36. Techniques That Enable You to…
  37. Watch This “Shocking” Play-By-Play Underground Video…
  38. 5 Action Ideas to Get…
  39. Discover the “Insider” Strategies That…
  40. How to Make a Life-Changing…
  41. (Insert Topic): 3 Things You Must Know…
  42. The 7 Secrets of…
  43. Skyrocket Your…
  44. The 5 Ugly Lies About…
  45. Finally Revealed!
  46. Uncover…
  47. Get an Instant 20-50% Increase in…
  48. Discover How We…
  49. Proof That…
  50. The Truth About…
  51. How This Surprising Little Secret…
  52. 10 Simple Steps to Catapult Your…
  53. Discover How YOU Can…
  54. How I (Insert Accomplishment) in Record Time…
  55. Learn How to EXPLODE…
  56. Three Quick-Start Tips to…
  57. Discover the *Secret Formula*…

If you can attract the attention of your market with your headline, you give them a reason to keep reading the rest of your sales letter… all the way to the sale. But don’t take my word for it. Try them out for yourself, then test your response.

Visit Marketing Tips For More Tips To Help Your Online Business

Power Headlines To Increase Conversion

Bookmark and Share