Where Is Google Headed? Keep It Simple Stupid.
The first topic is the direction Google is going. Personally, we have not seen the Google algorithm, but recently read that following the K.I.S.S. philosophy (Keep It Simple Stupid) is the way to go if you want to impress Google.
That’s right, keep it short and concise. Some resources are saying Google only reads the first several hundred characters of each page. We find that hard to believe, however, it has been said for some time that there is something to keeping the attention of the spiders. Why? They are meant to mimic the reader. Readers scan. If they don’t get the material they are looking for quickly, they move on. And so will the spiders.
We are finding quite a few highly ranked web sites out there that are not even using ALT or TITLE tags (not the title tags in the head part of the HTML document. In fact, the meta and description tags are completely gone. They really don’t have high page ranks either. But boy, are they to the point and very clear as to what they do.
What we have noticed is there is minimal, yet keyword rich, content. The title tags are extremely keyword dense, and the pages contain minimal code. I’m sure this is the direction Google is headed. But, does that mean Hx tags and ALT/TITLE tags are irrelevant or you will be penalized by the additional code to make your sites more user friendly?
We will strive to answer these questions soon and hope you will help us.
